Data Enthusiast / Marketer / Designer
LATEST PROJECTS
As recognizable as the moccasin shoe is, the MM’s brand reputation and popularity are lacking today. The company’s current marketing communications on their website and social media send conflicting messages and lack a central focus. Overall, our team wants to help build brand awareness and loyalty by creating an Integrated Marketing Campaign that will bring exceptional awareness and sales to the MM brand.
PROJECT | 01
Minnetonka Moccasins
Integrated Marketing Campaign
We collaborated as a team to redesign their marketing strategies of multiple channels (YouTube, Instagram, college newspaper) by conducting market research, completed a final 25-page paper and presented the campaign to 6 judges from different local marketing agencies.
Education Without Barriers is an end-to-end online tutoring and mentorship platform aiming to empower and improve access to education for underprivileged children across the world. As a newly established chapter, our American Chapter are looking for ways to increase its influence. Giving Tuesday "Childhood Exchange" is our first biggest marketing campaign after we have established, which resulted in gaining fantastic feedbacks from the public.
PROJECT | 02
"Childhood Exchange"
Giving Tuesday Marketing Campaign
I spearheaded the campaign by promoting our "Childhood Exchange" event through different channels (Facebook, Instagram, WeChat, email) and setting up a campus ambassador program with a group of 20 students recruited. The campaign ended up raising $8,000, getting 100+ new followers on social media, and 1,300 website views.
